While it may sound crazy to give away your products for free, Grammarly, the editing software, banks on its freemium plan and generates $73.2 income yearly. Its free sign-up plan that limits access to some features unless the paid plan is bought has attracted 20 million users within a decade.
Demand generation is a marketing strategy powerhouse focused on building reliable brand awareness and interest, resulting in high-quality leads. It is often measured in generated leads, customer engagement, and conversion rates.
An example like the introduction above here is one of the many ways you can create demand for your product.
So if you want to expand your audience, generate buzz, drive traffic to transform interest into action, and ultimately grow your business, that's exactly the healthy pipeline of prospective customers your tech company needs.
Otherwise, it's just wasted time and money.
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