Marketing Insight II

A structured Playbook for peak business valuation

Nowadays, tech companies focus their demand gen efforts on content types and channels to get as many "leads" as possible. But more volume of "leads" at the top does not mean success at the bottom. 

Simply creating content isn't enough to appeal and relate to today's customers. Meaningful Brands report shows that 90% of consumers expect brands to deliver content, but 58% think their content is irrelevant or isn't meaningful.

Quality matters far more than quantity. Never lose sight of this.
 
If your dollars aren't making your customers know when to consider your solution, have a basic understanding of your differentiated value, and show a preference for your brand, that volume of leads acquired won't make it very far through the sales process.

Curious how Chasm is helping technology companies?

Find out how the insights and active approach of Chasm has helped CEO's, Founders and C-Level executives to thrive.

GO TO CASE STUDIES

Book a meeting with the Chasm team.

Are you looking to accelerate your growth? We will do an assessment of your current g strategy and show you where you can improve and where we can support you on on your journey!‍

BOOK A MEETING

Curious how Chasm is helping technology companies?

And how the insights and active approach of Chasm has helped CEOs, Founders and C-Level executives to thrive.

go to CASE STUDIES

Book a meeting with the Chasm team.

Are you looking to accelerate your growth? We will do an assessment of your current go-to-market strategy and show you where you can improve and where we can support you on on your journey!

Book a meeting